Food And drink 

Taking advantage of PR in the Drink and food Sector


The food as well as drink sector is particularly competitive, and a highly effective PR strategy can provide you with and your product the advantage.

Below are some tips upon getting started.

Before you begin…

To ensure that your consumer PUBLIC RELATIONS to have any impact at all, you first need to make sure that your product is in the marketplace and available for clients to buy – customer titles won’t actually consider promoting your own product if it isn’t very widely available. Likewise, the greater stores you can get your current product in to, the much more likely you are to get push coverage.

Trade game titles

If you have a new item that you want to scream about, this is the spot to do it. When your pr release is ready, contact your chosen magazine. Clarify briefly who you are, the reason why you’re calling and the press release is all about, then ask who else the best person to deliver it through to through email would be.

Once you have established these colleagues, by sure to sign on with the journalists frequently – building a romantic relationship can be extremely beneficial currently more likely to lead to replicate coverage.

Consumer headings

While many consumer games incorporate some food and also drink coverage, possibilities are minimal along with highly sought after.

Determine which titles are now being read by your target audience and focus your attention in these; it’s far better to have a considered, specific campaign applied wherever it matters than the usual blanket campaign which ends up being simply a blip about journalists’ radar.

There is little point in focusing on recipe pages since the vast majority of these tend to be written in house; a person best bet is ‘Tried and Tested’ in addition to ‘New in store’ slots.
Try and generate a point of get in touch with at each title so they become familiar with you as well as your products – if you’re more likely to get good feedback this way.

It is also worth considering running contests with consumer applications; guaranteed exposure for any small outlay (i. e. the cost of the actual prize) shouldn’t be undervalued.

Always be sure there is a plentiful supply of examples that you’re willing to deliver to journalists to allow them to review your products; a possibility a good idea to keep them waiting around as it could reveal negatively on your company.

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