“Technology in the long-run is irrelevant”. Which is what a customer associated with mine told me once i made a display to him in regards to a new product. I had been speaking about the product’s functions and benefits as well as listed “state-of-the-art technology” or something to that particular effect, as one of these. That is when he made their statement. I recognized later that he had been correct, at least inside the context of how We used “Technology” inside my presentation. But I actually began thinking about whether or not he could be right within other contexts too.
What is Technology?
Merriam-Webster defines it as:
a: the program of knowledge especially in a specific area: engineering two <medical technology>
b: a capacity given by the request of knowledge <a car’s fuel-saving technology>
: a manner regarding accomplishing a task particularly using technical procedures, methods, or information
: the specific aspects of a particular area of endeavor <educational technology>
Wikipedia defines it as:
Technological innovation (from Greek τÎχνη, techne, “art, ability, cunning of hand”; and -λογÎ¯α, -logia) may be the making, modification, utilization, and knowledge of resources, machines, techniques, projects, systems, and ways of organization, in order to resolve a problem, improve the preexisting solution to an issue, achieve a goal, manage an applied input/output relation or perform specific function. It may also refer to the collection involving such tools, such as machinery, modifications, plans and procedures. Technology significantly affect human being as well as other animal species’ ability to control and also adapt to their organic environments. The term may be applied generally or specific areas: these include construction technology, healthcare technology, and information technologies.
Both definitions involve the same thing – software and usage.
Engineering is an enabler
Lots of people mistakenly believe it is technological innovation which drives development. Yet from the meanings above, that is obviously not the case. It is chance which defines creativity and technology that enables innovation. Think about the classic “Build a much better mousetrap” example trained in most business colleges. You might have the engineering to build a better mousetrap, but if you have no rodents or the old mousetrap works well, there is no possibility and then the technological know-how to build a better 1 becomes irrelevant. However, if you are overrun with rats then the opportunity is available to innovate an item using your technology.
An additional example, one of which I am intimately common, are consumer electronics new venture companies. I’ve been related to both those that became popular and those that unsuccessful. Each possessed distinctive leading edge technologies. The was opportunity. The ones that failed could not discover the opportunity to develop a significant innovation using their systems. In fact to survive, these lenders had to morph often into something many different and if they were fortunate they could take advantage of derivatives of their original concept. More often than not, the original solutions wound up in the discard heap. Technology, therefore, is an enabler do you know ultimate value idea is to make improvements to our live. In order to be relevant, it takes to be used to create improvements that are driven through opportunity.
Technology like a competitive advantage?
Corporations list a technologies as one of their competing advantages. Is this legitimate? In some cases yes, however in most cases no .
Technological know-how develops along 2 paths – a good evolutionary path along with a revolutionary path.
A new technology is one which usually enables new industrial sectors or enables methods to problems that were formerly not possible. Semiconductor technological innovation is a good example. Not just did it spawn brand new industries and items, but it spawned some other revolutionary technologies — transistor technology, incorporated circuit technology, processor technology. All which often provide many of the services and products we consume these days. But is semiconductor technology a aggressive advantage? Looking at the amount of semiconductor companies that you can get today (with fresh ones forming each and every day), I’d state not. How about micro-pocessor technology? Again, number Lots of microprocessor businesses out there. How about quad core microprocessor engineering? Not as many companies, however, you have Intel, AMD, ARM, and a sponsor of companies creating custom quad primary processors (Apple, Special, Qualcomm, etc). Therefore again, not much of the competitive advantage. Competitors from competing technology and easy access to IP mitigates the recognized competitive advantage of any kind of particular technology. Google android vs iOS is a great example of how this particular works. Both os’s are derivatives connected with UNIX. Apple utilized their technology in order to introduce iOS along with gained an early marketplace advantage. However , Search engines, utilizing their variant with Unix (a contending technology), caught up fairly quickly. The reasons with this lie not within the underlying technology, but also in how the products thanks to by those systems were brought to industry (free vs . walled garden, etc . ) and the differences in the actual strategic visions of every company.
Evolutionary technological know-how is one which incrementally builds upon the bottom revolutionary technology. However by it’s very character, the incremental modify is easier for a rival to match or leapfrog. Take for example wifi cellphone technology. Organization V introduced 4-G products prior to Business A and while it might have had a short phrase advantage, as soon as Firm A introduced their own 4G products, the benefit due to technology vanished. The consumer went back to selecting Company A or even Company V depending on price, service, protection, whatever, but not according to technology. Thus systems might have been relevant for a while, but in the long term, grew to become irrelevant.
In today’s world, technological innovation tend to quickly become commoditized, and within virtually any particular technology is situated the seeds for its own death.
This article has been written from the potential of an end customer. From the developer/designer standpoint points get murkier. The actual further one is taken off the technology, the particular less relevant it is. To a developer, typically the technology can resemble a product. An allowing product, but a product or service non-etheless, and thus it really is highly relevant. Bose uses a proprietary transmission processing technology equip products that fulfill a set of market specifications and thus the concept and what it allows is relevant to them. Clients are more concerned with exactly how it sounds, what’s the cost, what’s the quality, and so forth, and not so much along with how it is accomplished, thus the solutions used is much much less relevant to them.
Lately, I was involved in attorney at law on Google+ concerning the new Motorola Back button phone. A lot of the folks on those articles slammed the phone with regard to various reasons : price, locked shoe loader, etc . There have been also plenty of hits on the fact that it did not have a quad-core processor chip like the S4 or perhaps HTC One which had been priced similarly. These people failed to grasp is the fact that whether the manufacturer applied 1, 2, four, or 8 induration in the end makes absolutely no difference as long as the telephone can deliver a cut-throat (or even good class) feature arranged, functionality, price, in addition to user experience. The apple iphone is one of the most effective phones ever created, and yet it operates on a dual-core processor. This still delivers among the best user experiences available on the market. The features that are allowed by the technology tend to be what are relevant to the customer, not the technologies itself.
The importance of technology consequently , is as an enabler, not as a product function or a competitive benefit, or any myriad of other activities – an enabler. Looking at the Android os operating system, it is an amazing piece of software technology, yet Google gives it aside. Why? Because stand alone, it does nothing regarding Google. Giving it out allows other companies to make use of their expertise to create products and services which then work as enablers for Google’s products and services. To Yahoo and google, that’s where the actual value is.
Carefully of or entry to a technology is just important for what it allows you to do – produce innovations which fix problems. That is the genuine relevance of technological innovation.